Trading Name: Nike
Legal Name: Nike, Inc.
Industry: Nike is the leader in sport footwear and apparel and has a wide range of products for many different sports. Nike has professional athletes that endorse the brand and many different campaigns each year that advertise lines of clothing and footwear. Nike owns many other shoe and apparel brands like Converse and Hurley. Their key markets are:
Legal Structure: Public
Ownership Structure
Nike started with two entrepreneurs, Bill Bowerman and Phil Knight. At first they were footwear distributers this lead to them designing and manufacturing their own brand of footwear and they opened the first ever 'Blue Ribbon Sports' in the 1970's which was later renamed as 'Nike'. As Nike expanded it changed its structure to a publicly traded business. This provided Nike a raise in capital, an increase public awareness, publicity and an opportunity to make their products known to a new group of potential customers. This change greatly impacted Nike as it is now one of the most well known brands in the world.
Goods and Services
Nike is the worlds leading innovator of athletic footwear, apparel, equipment and accessories. Their mission is to bring inspiration and innovation to every athlete in the world, an athlete being anyone that has a body. Nike has expanded their brand from only footwear to a range of apparel for a wide range of different sports like Nike Golf, Nike Football, Nike Basketball and Nike Tennis etc. Nike has apparel for women, men and kids and has new collections every season; Nike owns five footwear and apparel companies that specialise in different sports. Nike specialises in apparel for the following sports:
Legal Name: Nike, Inc.
Industry: Nike is the leader in sport footwear and apparel and has a wide range of products for many different sports. Nike has professional athletes that endorse the brand and many different campaigns each year that advertise lines of clothing and footwear. Nike owns many other shoe and apparel brands like Converse and Hurley. Their key markets are:
- Brazil
- China
- India
- Japan
- U.K.
- U.S.
- Russia.
Legal Structure: Public
Ownership Structure
Nike started with two entrepreneurs, Bill Bowerman and Phil Knight. At first they were footwear distributers this lead to them designing and manufacturing their own brand of footwear and they opened the first ever 'Blue Ribbon Sports' in the 1970's which was later renamed as 'Nike'. As Nike expanded it changed its structure to a publicly traded business. This provided Nike a raise in capital, an increase public awareness, publicity and an opportunity to make their products known to a new group of potential customers. This change greatly impacted Nike as it is now one of the most well known brands in the world.
Goods and Services
Nike is the worlds leading innovator of athletic footwear, apparel, equipment and accessories. Their mission is to bring inspiration and innovation to every athlete in the world, an athlete being anyone that has a body. Nike has expanded their brand from only footwear to a range of apparel for a wide range of different sports like Nike Golf, Nike Football, Nike Basketball and Nike Tennis etc. Nike has apparel for women, men and kids and has new collections every season; Nike owns five footwear and apparel companies that specialise in different sports. Nike specialises in apparel for the following sports:
- Nike Action Sports
- Nike Athletic training
- Nike Basketball
- Nike Football
- Nike Football (soccer)
- Nike Running
- Nie Tennis
- Nike Golf