Competitors / Competitive Pressures
Nike’s competitors consist of any brand that is selling sport shoes and apparel, especially brands like:
The rivalry in the sports wear industry is very intense. Nike competes with numerous athletic and leisure shoe and apparel companies all over the world. The brand faces fierce competition in every aspect of the business like its product offerings, technologies, marketing, pricing, costs of manufacturing and customer services. With all the strong competitors, Nike has managed to hold the position as the leading brand however this does not mean that Nike does not have constant competitive pressures to face and other businesses to look out for.
One of the biggest competitive pressures that Nike faces is the placement of their stores. The location of a business is a key factor in determining success, and businesses are always competing to find a place that will make them have the most sales. Whether they are in department stores, stand alone stores, major sporting goods stores or online, these all cost money and businesses will have to compete for the best shop space. Another competitive pressure that Nike is facing is the competition for superstar endorsements. Although Nike is leading in terms of endorsement, other companies have many superstar endorsements that pose competition between companies. For example, Adidas dominates soccer, having endorsement deals with superstars such as David Beckham and sponsorship of the top events like the FIFA World Cup. Another competitive pressure that Nike is facing is the constant battle for the lowest prices, consumers now have the power over businesses, with so many ways to access different shops now that there is technology and a wide range of stores selling sports apparel and footwear, consumers can easily find a cheaper, better deal.
Nike’s competitors consist of any brand that is selling sport shoes and apparel, especially brands like:
- Asics
- Puma
- Adidas
- Reebok
The rivalry in the sports wear industry is very intense. Nike competes with numerous athletic and leisure shoe and apparel companies all over the world. The brand faces fierce competition in every aspect of the business like its product offerings, technologies, marketing, pricing, costs of manufacturing and customer services. With all the strong competitors, Nike has managed to hold the position as the leading brand however this does not mean that Nike does not have constant competitive pressures to face and other businesses to look out for.
One of the biggest competitive pressures that Nike faces is the placement of their stores. The location of a business is a key factor in determining success, and businesses are always competing to find a place that will make them have the most sales. Whether they are in department stores, stand alone stores, major sporting goods stores or online, these all cost money and businesses will have to compete for the best shop space. Another competitive pressure that Nike is facing is the competition for superstar endorsements. Although Nike is leading in terms of endorsement, other companies have many superstar endorsements that pose competition between companies. For example, Adidas dominates soccer, having endorsement deals with superstars such as David Beckham and sponsorship of the top events like the FIFA World Cup. Another competitive pressure that Nike is facing is the constant battle for the lowest prices, consumers now have the power over businesses, with so many ways to access different shops now that there is technology and a wide range of stores selling sports apparel and footwear, consumers can easily find a cheaper, better deal.